Qualcomm is turning up the heat in the battle for laptop dominance, launching a daring new advertising campaign that throws direct shade at longtime industry leader Intel.
With the unveiling of its Snapdragon X series processors for laptops, Qualcomm isn’t pulling any punches. The campaign kicks off with a pointed tagline—“Here’s a little intel on what’s really inside”—a clear swipe at Intel-powered machines. From there, Qualcomm goes full throttle, contrasting its chips’ performance and efficiency against what it portrays as underwhelming competition.
Snapdragon Flexes Performance and Endurance
The central theme of the campaign is performance—specifically, Qualcomm’s claim that Snapdragon-powered laptops deliver consistent power whether plugged in or running on battery, unlike some Intel-based systems that reduce performance off the cord. While the 55% performance drop depicted in the ads may exaggerate real-world behavior, the message is clear: Snapdragon is built for stamina and strength.
Battery life is another major focal point. Qualcomm’s visuals portray real-life scenarios of underperformance, including a comically underwhelming wedding vow given with “55% of my heart.” The humor lands with a purpose—highlighting Snapdragon laptops’ superior endurance in a market that increasingly values longevity and mobile productivity.
From Underdog to Industry Contender
The campaign isn’t just noise—it’s backed by growing momentum. Once cautiously adopted, Snapdragon chips are now finding homes in flagship devices from top manufacturers such as Microsoft, ASUS, HP, and Samsung. Microsoft has doubled down by launching its new Surface lineup featuring the Snapdragon X Plus, while also fine-tuning Windows 11 to prioritize features for Copilot+ PCs running on Qualcomm silicon.
As the laptop landscape evolves, Qualcomm is clearly aiming to carve out a permanent space—and with this fiery campaign, it’s making sure consumers know it’s ready to compete. The question now: How will Intel respond?